Bare Roots
Design
Developing commercial out-of-home (OOH) campaign assets for Maria Nila’s "Bare Roots" campaign, designed for high-impact display in public transit environments.
Pure Care, Boldly Displayed.
The Visual Direction
Our visual strategy centers on bringing soft, organic beauty aesthetics into clean, modern public space environments. Soft pastel backdrops in muted mint green, blush pink, and subtle lilac complement Maria Nila’s sustainable packaging lines. Clean studio lighting highlights product textures, from rich creams to smooth bottles, creating a serene contrast against industrial transit settings.
Execution & Craft
The campaign layout balances two hero product lines: "True Soft" and "Head & Hair Heal." Flanked by prominent vertical product callouts, the central composition arranges shampoos, conditioners, hair masques, and booster treatments across geometric display pedestals. Crisp typography clearly communicates the brand’s Swedish heritage and core benefits, maintaining immediate legibility for commuters at a distance.
